SoFi Rebrand
The first step in making SoFi the successful brand that it is today was to create a new visual system that grabs attention and sets SoFi apart from traditional banks. Research and strategy guided work to ensure an elevated and cohesive brand language expressed through, voice, design, motion, and photography.
Sizzle reel that showcases the rebrand, the results, and various creative campaigns that were developed in parallel as part of the test-and-learn strategy.
