SoFi Brand Campaign
Recognizing the unique financial challenges faced by millennials, my targeted approach transformed these concerns into a dynamic and engaging campaign, positioning SoFi as the solution. I needed to grab attention while also explaining the complex financial products. This not only resonated with the target audience, meeting marketing KPIs, but it also played a role in driving SoFi toward its successful IPO.
This omni-channel campaign included upwards of 100 videos and photography that live across TV, OTT, display, social, OOH, and email.
