Target Weekly Ad - Shopping Tools

I LOVE Target so I was very excited to improve the interactive experience for the Weekly Ad. I wanted to give Target guests new tools for finding the best deals and I wanted it to be easier then the old fashioned way of clipping coupons and writing down a list...which is honestly pretty easy. With the help of user testing, our team decided to introduce a category view with multiple sorting functionally and a shopping list which they could easily access on their phones while in store. Also, a fun challenge and interesting fact is that every Target store has a unique Weekly Ad. We also created a fun ad campaign around the new and improved Weekly Ad.